Next-Gen Talent Acquisition for Healthcare #257002

Upon completion of this course, participants will be able to:

• Analyze the Healthcare Talent Landscape: Understand the macro and micro drivers of the healthcare talent shortage and its impact on recruitment strategy.

• Develop a Compelling Healthcare Employer Brand: Craft and communicate a unique Employee Value Proposition (EVP) that resonates with clinicians and healthcare professionals.

• Master Digital Sourcing and Engagement Strategies: Utilize advanced sourcing techniques, social media, and digital platforms (including healthcare-specific networks) to identify and engage passive candidates.

• Design a Candidate-Centric Experience: Streamline the recruitment process to reduce time-to-fill, improve offer acceptance rates, and create a positive impression that strengthens your brand.

• Leverage Data and Technology: Use recruitment metrics, KPIs, and modern Applicant Tracking Systems (ATS) and CRM tools to make data-driven decisions and improve efficiency.

• Implement Strategies for Diversity, Equity, and Inclusion (DEI): Build a fair, inclusive, and equitable hiring process to attract a diverse workforce that reflects the patient community.

This course is essential for professionals responsible for attracting and hiring talent within the healthcare ecosystem.

• Healthcare HR Directors, Managers, and Generalists

• Talent Acquisition Specialists and Recruiters (in-house and agency) focused on healthcare

• Chief Nursing Officers (CNOs) and Clinical Directors involved in staffing strategy

• Healthcare Administrators and Practice Managers

• Physician Recruiters and Provider Strategy Leads

• Marketing/Communications Professionals supporting healthcare employer branding

• Anyone involved in the strategy or execution of hiring within hospitals, health systems, clinics, or long-term care facilities.

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

Day 1: The New Reality – Foundations of Healthcare Talent Acquisition

• Morning:

  • Module 1: The State of Healthcare Talent: Understanding the crisis: burnout, the silver tsunami, generational shifts, and competitive dynamics.

  • Module 2: From Recruitment to Strategic Talent Acquisition: Shifting the mindset from filling vacancies to building a long-term talent pipeline.

• Afternoon:

  • Module 3: Defining Your Healthcare Employer Brand: Developing a powerful Employee Value Proposition (EVP) that addresses the unique motivators of healthcare professionals (purpose, stability, support, growth).

  • Workshop: Audit Your Current Brand: Participants assess their organization’s current online presence and recruitment messaging.

  • Day 1 Recap: Strategy first, tactics second.

Day 2: Sourcing & Attraction – Finding the Needle in a Haystack

• Morning:

  • Module 4: Advanced Sourcing Techniques: Beyond job boards. Leveraging Boolean search, LinkedIn Recruiter, and healthcare-specific platforms (e.g., Doximity, Vivian Health).

  • Module 5: Engaging the Passive Candidate: Building relationships with passive talent through personalized outreach and nurturing campaigns.

• Afternoon:

  • Module 6: Digital Marketing for Talent: Using social media (Instagram, Facebook, TikTok) and content marketing to showcase culture and attract a new generation of healthcare workers.

  • Workshop: Create a Sourcing Campaign: Teams develop a multi-channel sourcing plan for a hard-to-fill role (e.g., Registered Nurse, Radiologic Technologist).

  • Day 2 Recap: Going where the candidates are.

Day 3: The Candidate Journey – From Application to Offer

• Morning:

  • Module 7: Designing a Frictionless Application Process: Optimizing for mobile, reducing application abandonment, and ensuring accessibility.

  • Module 8: Behavioral-Based and Situational Interviewing: Developing structured interview guides that assess clinical competency, cultural fit, and soft skills like resilience and empathy.

• Afternoon:

  • Module 9: Selling the Opportunity: Training hiring managers on how to “close” top candidates. Crafting compelling offers and negotiating in a competitive market.

  • Role-Play: The Candidate Interview & Offer: Practicing new interviewing techniques and negotiating an offer with a high-demand candidate.

  • Day 3 Recap: Every touchpoint is a brand impression.

Day 4: Technology, Data, and Efficiency

• Morning:

  • Module 10: Leveraging Technology: ATS, CRM, and AI: Using technology to automate tasks, nurture pipelines, and screen candidates efficiently. Understanding AI’s role and ethical implications.

  • Module 11: Recruitment Metrics and KPIs: Measuring what matters: Time-to-Fill, Quality of Hire, Source of Hire, Candidate Satisfaction, and First-Year Turnover.

• Afternoon:

  • Module 12: Building a Talent Pipeline and Community: Creating talent communities and maintaining engagement with past applicants and silver medalists.

  • Workshop: Build a Dashboard: Participants define the key metrics they will track and design a simple reporting dashboard.

  • Day 4 Recap: Using data to drive recruitment strategy.

Day 5: Integration, Onboarding, and the Future

• Morning:

  • Module 13: Onboarding for Retention: The critical link between acquisition and retention. Designing an onboarding experience that ensures new hires feel welcomed, supported, and prepared to succeed.

  • Module 14: Diversity, Equity, and Inclusion in Hiring: Implementing structured interviews, mitigating bias, and building diverse talent pools to provide more culturally competent care.

• Afternoon:

  • Capstone Activity: The Integrated Talent Acquisition Plan: Participants create a comprehensive 90-day plan for a next-gen talent acquisition strategy for their organization, incorporating elements from the entire week.

  • Final Presentations & Peer Feedback: Presenting plans and refining ideas.

  • Course Conclusion: Committing to action, final review, and awarding of certificates.