Mastery in digital transformation and innovation #251008

Upon completion of this course, participants will be able to:

• Articulate the Strategic Imperative: Define digital transformation and its impact on business models, value chains, and competitive landscapes.

• Assess Digital Maturity: Evaluate an organization’s current digital maturity and identify critical gaps and opportunities.

• Leverage Core Technologies: Understand the strategic application of key technologies (AI, IoT, Cloud, Data Analytics) to solve business problems.

• Design a Customer-Centric Strategy: Utilize design thinking and digital journey mapping to reinvent customer experiences.

• Lead Cultural & Organizational Change: Develop strategies to foster an agile, innovative, and digitally fluent culture while overcoming resistance.

• Build a Roadmap for Transformation: Create a actionable and phased digital transformation roadmap aligned with business objectives.

This course is essential for leaders and key influencers responsible for driving digital initiatives and cultural change within their organizations.

• C-Suite Executives: (CEO, CIO, CTO, CDO, CFO, CMO) setting the digital vision and strategy.

• Senior Directors & VPs: of Innovation, Digital, IT, Marketing, Operations, and Strategy.

• Product Managers & Owners: leading digital product development.

• Enterprise Architects & IT Leaders: designing and implementing technology solutions.

• Consultants & Advisors: specializing in digital strategy and innovation.

• Entrepreneurs & Business Owners: looking to disrupt or future-proof their ventures.

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

Day 1: The Foundation – Rethinking Business for the Digital Age

• Morning: The Digital Imperative

  • Module 1: Welcome & The Age of Disruption: Understanding the forces of digital change and the cost of inaction.

  • Module 2: Beyond Technology – A Holistic View: Defining digital transformation as business model transformation, not just IT modernization.

• Afternoon: Strategy and Assessment

  • Module 3: Digital Business Models: Exploring platform, subscription, freemium, and ecosystem models.

  • Workshop: Digital Maturity Assessment: Participants assess their own organization’s digital maturity across strategy, culture, and capabilities.

  • Day 1 Recap: Key insights and reflections.

Day 2: The Technology Toolbox – Leveraging Disruptive Technologies

• Morning: Core Technologies Demystified

  • Module 4: Data & Analytics: The new oil. Leveraging data for insights, predictive analytics, and decision-making.

  • Module 5: Artificial Intelligence & Machine Learning: Practical applications for automation, personalization, and optimization.

• Afternoon: Connecting the Physical and Digital

  • Module 6: Cloud Computing & IoT: The foundational infrastructure for scalability and connected products/services.

  • Case Study: Tech-Driven Transformation: Analyzing a real-world example of a company that successfully leveraged a technology stack to reinvent itself.

  • Day 2 Recap: From hype to practical application.

Day 3: The Human-Centered Approach – Customer Experience & Innovation

• Morning: Designing for the Customer

  • Module 7: Design Thinking for Digital: A deep dive into the human-centered process for solving complex problems and innovating.

  • Module 8: Customer Journey Mapping: Visualizing and diagnosing touchpoints to identify key moments for digital intervention.

• Afternoon: Creating a Innovation Engine

  • Module 9: Agile & Lean Startup Methods: Building a culture of experimentation, rapid prototyping, and validated learning.

  • Workshop: The Innovation Sprint: Teams use design thinking to solve a real customer experience problem and pitch a digital solution.

  • Day 3 Recap: Putting the customer at the center.

Day 4: The Organization – Leading Change & Building Culture

• Morning: The Leadership Mandate

  • Module 10: The Digital Leader’s Mindset: Cultivating vision, vulnerability, and a bias for action.

  • Module 11: Leading Change in a Digital World: Strategies for communicating vision, managing resistance, and building coalitions.

• Afternoon: Culture & Talent

  • Module 12: Building a Digital Culture: Fostering psychological safety, collaboration, and a test-and-learn mentality.

  • Module 13: New Ways of Working: Intro to DevOps, Scrum, and cross-functional “Squads.”

  • Day 4 Recap: Transforming the organization from within.

Day 5: Execution & Integration – From Strategy to Roadmap

• Morning: Building the Plan

  • Module 14: Crafting Your Digital Transformation Roadmap: Prioritizing initiatives, building a business case, and defining KPIs for success.

  • Module 15: Governance & Measuring ROI: Establishing the right governance model and measuring what matters beyond financial return.

• Afternoon: Capstone and Action Planning

  • Capstone Activity: The Transformation Pitch: Participants develop and present a high-level digital transformation roadmap for their own organization.

  • Peer Feedback & Instructor Review: Refining the strategy based on feedback.

  • Course Conclusion: Final review, commitment to action, and awarding of certificates.