Essentials for Social Media Branding tools and Techniques #255003

Upon successful completion of this course, participants will be able to:

• Define their brand’s core identity (voice, tone, personality, and visual identity) for social media.

• Develop a strategic social media branding plan aligned with overall business goals.

• Create professional, on-brand visual content (graphics, videos, stories) using key design tools and techniques.

• Implement community management strategies to foster engagement and build brand advocacy.

• Utilize a suite of essential tools for scheduling, analytics, design, and listening.

• Measure the effectiveness of their social media branding efforts and use data to optimize their strategy.

This course is ideal for anyone responsible for building or managing a brand’s presence on social media:

• Small Business Owners and Entrepreneurs

• Marketing Coordinators and Managers

• Social Media Managers and Specialists

• Content Creators, Bloggers, and Influencers

• Freelancers (writers, designers, photographers) looking to build their personal brand

• Corporate Communications and PR Specialists

• Anyone looking to start a career in social media marketing

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment

Day 1: The Foundation of Social Media Branding

• Morning Session: Defining Your Brand Identity

  • Beyond the Logo: What is a social media brand? (Voice, Tone, Personality, Values).

  • Workshop: Developing your brand’s core story and audience persona.

  • Conducting a Social Media Audit of your current presence.

• Afternoon Session: Building Your Strategic Blueprint

  • Setting SMART Goals for your social media branding efforts.

  • Choosing the Right Platforms: Where does your brand belong?

  • Introduction to Content Pillars and Brand Positioning.

  • Exercise: Draft a one-page social media branding strategy document.

Day 2: Mastering Visual Branding & Design Tools

• Morning Session: The Principles of Visual Storytelling

  • Creating a Consistent Visual Identity: Color palettes, fonts, and imagery.

  • Designing for Different Formats: Feed posts, stories, Reels, covers, and ads.

• Afternoon Session: Hands-On with Design Tools

  • Tool Deep Dive: Canva for non-designers. Creating templates and brand kits.

  • Basic Video Editing for Social: Intro to tools like CapCut or Canva Video.

  • Workshop: Create a set of on-brand visual content (a post, a story, a cover photo) for your brand.

Day 3: Crafting Your Content & Voice

• Morning Session: The Art of Caption Writing

  • Finding Your Brand Voice: Formal, friendly, witty, or inspirational?

  • Writing compelling captions that drive engagement (hooks, CTAs, storytelling).

  • Hashtag Strategy: Branded, community, and trending hashtags.

• Afternoon Session: Content Ideation & Planning

  • How to Never Run Out of Ideas: Brainstorming techniques and content sources.

  • Tool Deep Dive: Introduction to scheduling and planning tools (e.g., Later, Buffer, Metricool).

  • Workshop: Build a content calendar for the next month.

Day 4: Engagement, Community & Tools

• Morning Session: Building a Community, Not Just an Audience

  • Community Management Techniques: How to respond to comments, DMs, and reviews.

  • Developing a UGC (User-Generated Content) strategy to build trust.

  • Running engaging contests and polls.

• Afternoon Session: Listening and Analytics Tools

  • Tool Deep Dive: Social listening tools (e.g., Brandwatch, Mention) to track brand sentiment.

  • Introduction to Native Analytics: Interpreting insights from Instagram, Facebook, Twitter, and LinkedIn.

  • Exercise: Analyze a report and extract three actionable insights for a brand.

Day 5: Integration, Advertising & Capstone

• Morning Session: Introduction to Social Advertising for Branding

  • Boosting vs. Ads Manager: When to use each.

  • Campaign Objectives for Branding: Awareness, Reach, and Engagement.

  • Defining your target audience for paid campaigns.

• Afternoon Session: Capstone Project & Presentation

  • Final Project: Participants present a complete social media branding portfolio, including: a strategy doc, visual style guide, content calendar, and a sample analytics report.

  • Presentation & Peer Feedback: Each participant presents their brand strategy.

  • Course Recap: Key takeaways and resource list for continued learning.

  • Q&A and Adjourn.