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01
Introduction
Introduction
02
Objectives
Objectives
03
Who Should Attend?
Who Should Attend?
04
Training Method
Training Method
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Course Outline
Course Outline
In today’s competitive and complex business environment, executive leaders are consistently required to make high-stakes decisions that have significant financial implications. A deep understanding of corporate finance is no longer a skill reserved for the CFO; it is a critical component of effective leadership across all C-suite roles and business units. This course is designed to demystify core financial principles and translate them into actionable strategic insights for non-financial executives.
Participants will move beyond basic financial literacy to master the tools and frameworks used to evaluate investment opportunities, fund operations, manage risk, and create sustainable shareholder value. Through case studies, practical exercises, and strategic discussions, this program empowers leaders to ask the right questions, interpret financial data with confidence, and contribute meaningfully to the financial strategy and health of their organization.
Upon successful completion of this course, participants will be able to:
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Interpret key financial statements (Income Statement, Balance Sheet, Cash Flow Statement) to assess company performance and health.
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Evaluate major investment decisions using capital budgeting techniques (NPV, IRR, Payback Period) and understand the cost of capital.
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Analyze the impact of strategic decisions on corporate valuation and shareholder value.
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Understand capital structure choices (debt vs. equity) and their implications for risk, return, and financial flexibility.
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Apply financial metrics and ratios to diagnose operational efficiency, profitability, and liquidity.
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Communicate effectively with finance professionals and contribute to strategic financial discussions at the executive and board levels.
This course is designed for senior leaders and executives who interface with financial information and decisions but do not have a formal finance background:
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C-Suite Executives: CEOs, COOs, CMOs, CTOs/CIOs, Chief Strategy Officers
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General Managers, Vice Presidents, and Division Heads with P&L responsibility
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Senior Directors being groomed for executive roles
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Founders and Entrepreneurs of growing companies
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Senior Legal, Operations, Marketing, and R&D Leaders involved in strategic planning
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Board Members seeking to deepen their financial oversight capabilities
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment
Day 1: The Foundation – Financial Statements and Analysis
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Morning Session: Decoding Financial Statements
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The Language of Business: Understanding the Income Statement, Balance Sheet, and Statement of Cash Flows.
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How operational decisions translate into financial outcomes.
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Connecting the Three Statements: A Holistic View of Performance.
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Afternoon Session: Diagnostic Financial Analysis
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Key Profitability, Liquidity, Leverage, and Efficiency Ratios.
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Benchmarking: Comparing performance against competitors and industry standards.
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Case Study: Analyze a public company’s annual report to diagnose its financial health and strategic position.
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Day 2: Driving Value – Capital Investment Decisions
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Morning Session: The Time Value of Money
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Future Value, Present Value, and Discounted Cash Flow (DCF) fundamentals.
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The concept of Opportunity Cost and the Hurdle Rate.
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Afternoon Session: Capital Budgeting Techniques
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Evaluating projects with Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period.
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Managing Capital Rationing and strategic project portfolios.
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Workshop: Evaluate two potential investment projects (e.g., new product line vs. factory upgrade) using NPV and IRR to make a strategic recommendation.
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Day 3: Funding the Enterprise – Capital Structure & Cost of Capital
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Morning Session: The Debt vs. Equity Dilemma
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Understanding the advantages and risks of debt financing.
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The impact of leverage on risk, return, and earnings per share (EPS).
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Optimal Capital Structure: Balancing risk and reward.
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Afternoon Session: The Cost of Capital
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Calculating the Weighted Average Cost of Capital (WACC).
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Why WACC is the critical benchmark for all investment decisions.
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Case Study: Examine how different companies in stable vs. growth industries choose their capital structure.
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Day 4: Valuation, M&A, and Corporate Strategy
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Morning Session: How Companies are Valued
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Valuation methodologies: DCF, Comparable Company Analysis, Precedent Transactions.
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What drives shareholder value and the market value of a company?
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Afternoon Session: Finance in Strategic Transactions
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The Financial Logic behind Mergers, Acquisitions, and Divestitures.
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Evaluating an acquisition target: Synergies and premium.
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Exercise: Value a target company using a simplified DCF model and discuss strategic fit.
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Day 5: Strategic Financial Leadership and Risk Management
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Morning Session: Financial Planning and Risk
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Using Financial Forecasting and Scenario Analysis for strategic planning.
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Identifying and Mitigating key financial risks (currency, interest rate, commodity).
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The role of hedging and derivatives.
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Afternoon Session: Integrating Finance into Leadership
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Communicating Financial Strategy to the Board and Investors.
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Driving value creation through operational decisions.
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Capstone Activity: Participants present a comprehensive financial strategy for a business unit or project, integrating concepts from the entire week.
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Course Recap & Leadership Action Plan.
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- Course Details
- Address
Damascus
- Location
- Phone
+963 112226969
- Fees
300 $
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