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01
Introduction
Introduction
02
Objectives
Objectives
03
Who Should Attend?
Who Should Attend?
04
Training Method
Training Method
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Course Outline
Course Outline
In today’s competitive landscape, intuition and experience are no longer enough to maintain a strategic advantage. The ability to harness data is what separates industry leaders from the rest. Traditional Business Intelligence (BI) provides a rear-view mirror look at what has happened, but modern AI-powered BI acts as a GPS for your business—predicting future outcomes, prescribing actionable strategies, and automating insights at scale. This evolution transforms the role of BI from descriptive reporting to a proactive, strategic nerve center for the entire organization.
This five-day intensive course is designed for professionals who want to bridge the gap between data and decisive action. You will learn how to integrate Artificial Intelligence and Machine Learning directly into your BI practices to move beyond dashboards and into the realm of predictive analytics, intelligent automation, and data-driven decision-making. This course provides the strategic frameworks and hands-on skills to leverage AI not just to understand your business, but to fundamentally improve it.
Upon completion of this course, participants will be able to:
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Integrate AI into the BI Workflow: Understand how AI and ML models enhance traditional reporting and dashboarding to provide predictive and prescriptive insights.
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Master AI-Powered Analytics Tools: Gain practical experience with AI features in leading BI platforms (e.g., Power BI, Tableau, ThoughtSpot) to automate analysis and generate natural language insights.
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Build Predictive and Prescriptive Models: Develop and interpret key AI models for business forecasting, customer segmentation (clustering), and anomaly detection.
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Automate Insight Generation: Implement processes for automated report generation, alerting, and distribution of AI-driven insights to stakeholders.
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Cultivate a Data-Driven Culture: Develop strategies to communicate AI-generated insights effectively to influence decision-making across all levels of the organization.
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Evaluate AI BI Solutions: Assess and select the right AI-powered BI tools and technologies based on organizational needs and data maturity.
This course is designed for professionals who use data to guide business strategy and operations:
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Business Intelligence Analysts & Developers
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Data Analysts & Reporting Specialists
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Business Analysts & Product Analysts
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Marketing & Sales Analysts
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Financial Analysts & FP&A Professionals
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Operations & Supply Chain Analysts
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BI Managers & Heads of Analytics
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IT Professionals supporting BI and analytics infrastructure
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Department Heads and Managers who rely on data for strategic decisions
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment
Day 1: The New Era of Intelligent BI
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AM: From Descriptive to Predictive and Prescriptive
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The evolution of BI: Reporting -> Analytics -> AI-Driven Intelligence.
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Key AI concepts for BI: Machine Learning, Natural Language Processing (NLP), and forecasting.
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The AI-BI ecosystem: Understanding the tool landscape (e.g., Power BI, Tableau CRM, Qlik Sense, specialized AI platforms).
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PM: The Foundation: Data Strategy for AI
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Ensuring data quality and governance for reliable AI outputs.
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Connecting to diverse data sources: Data warehouses, lakes, and cloud services.
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Workshop: Assessing the AI readiness of a sample dataset.
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Day 2: AI-Powered Analytics & Automated Insights
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AM: Augmented Analytics in Practice
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Hands-on with AI features in BI tools: Power BI’s Quick Insights or Tableau’s Ask Data.
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Automated pattern recognition and anomaly detection.
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Hands-on Lab: Using a BI tool to automatically find insights in a sales dataset.
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PM: Natural Language Generation (NLG)
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How AI writes summaries and explanations of charts and data.
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Creating dynamic, narrative-driven reports that update automatically.
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Workshop: Configuring an NLG feature to explain a key performance metric.
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Day 3: Building Predictive Capabilities
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AM: Forecasting and Predictive Modeling
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Introduction to time-series forecasting for demand planning, revenue prediction, and resource allocation.
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Using built-in AI capabilities in BI tools (e.g., Power BI’s AI Insights) to generate forecasts without coding.
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Hands-on Lab: Building and interpreting a forecast for future sales.
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PM: Segmentation with Clustering
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Moving beyond manual rules: Using AI (e.g., k-means clustering) to automatically segment customers, products, or markets based on behavior.
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Interpreting cluster results and applying them to strategy.
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Case Study: Using customer clustering to design a targeted marketing campaign.
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Day 4: From Insights to Action: Deployment and Integration
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AM: Operationalizing AI Insights
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Setting up automated alerts and triggers based on AI-driven thresholds (e.g., inventory alert, churn risk alert).
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Integrating AI insights into business workflows and applications (e.g., CRM, ERP).
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PM: Data Storytelling for Impact
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Designing dashboards and presentations that effectively communicate AI-driven insights to executives and non-technical stakeholders.
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Crafting a compelling narrative around the data to drive action.
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Workshop: Building a executive-level dashboard that tells a story with AI-generated insights.
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Day 5: Strategy, Ethics, and Capstone
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AM: Building an AI-Driven BI Strategy
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Developing a roadmap for implementing AI-powered BI in your organization.
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Measuring the ROI of AI in BI: From efficiency gains to revenue impact.
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Addressing ethical considerations: Bias in AI models, data privacy, and explainability.
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PM: Capstone Project: The AI BI Sprint
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Final Exercise: Teams are given a business scenario and a complex dataset. They must:
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Use a BI tool to perform automated analysis.
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Build a predictive forecast.
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Create a segmenting model.
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Design a final dashboard with AI-generated narratives and alerts.
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Presentations and peer feedback.
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Course Wrap-Up: Creating a personal action plan for implementation.
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- Course Details
- Address
Damascus
- Location
- Phone
+963 112226969
- Fees
300 $
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