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01
Introduction
Introduction
02
Objectives
Objectives
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Who Should Attend?
Who Should Attend?
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Training Method
Training Method
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Course Outline
Course Outline
Artificial Intelligence is not just a technological trend; it is a fundamental force reshaping industries, business models, and competitive landscapes. For leaders, the critical question is no longer if AI will impact their organization, but how to harness its potential strategically while navigating its risks.
This five-day executive program is designed to demystify AI for non-technical leaders. It moves beyond the hype and technical jargon to provide a clear, strategic framework for understanding, evaluating, and implementing AI within your organization. You will learn how to identify high-value AI opportunities, build a data-driven culture, manage the associated risks and ethical considerations, and make informed investment decisions to secure a competitive advantage and drive future growth.
Upon completion of this course, participants will be able to:
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Articulate AI’s Strategic Value: Define key AI concepts in business terms and articulate a compelling vision for how AI can create value and drive competitive advantage in their industry.
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Evaluate AI Opportunities and Use Cases: Identify and prioritize high-impact AI opportunities that align with core business objectives across functions like operations, marketing, and customer service.
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Lead AI Transformation: Develop a roadmap for building AI literacy, fostering a data-driven culture, and managing organizational change associated with AI adoption.
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Manage Risk and Ethics: Understand and mitigate the key risks of AI implementation, including ethical dilemmas, algorithmic bias, data privacy, and potential reputational damage.
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Make Informed Investment Decisions: Understand the components of AI project cost, evaluate build-vs.-buy decisions, and ask the right questions to assess the viability and ROI of AI initiatives.
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Govern AI Effectively: Establish principles and oversight structures for the responsible and effective use of AI within the organization.
This course is designed for senior decision-makers who set strategy and allocate resources:
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C-Suite Executives: CEOs, CFOs, COOs, CMOs, CIOs, CTOs, and CDOs responsible for setting corporate strategy and driving innovation.
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Heads of Business Units & Division Presidents: Leaders accountable for the P&L and operational performance of a major business segment.
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VPs and Directors: Senior leaders in key functions such as Marketing, Operations, Finance, HR, and Supply Chain.
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Strategy & Innovation Officers: Professionals leading corporate development, digital transformation, and innovation initiatives.
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Entrepreneurs & Business Owners: Founders and owners of companies looking to leverage AI for growth and scalability.
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Senior Project & Program Managers: Leaders tasked with overseeing the execution of major strategic initiatives, including AI adoption.
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment
Day 1: Demystifying AI for Strategic Advantage
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AM: The AI Imperative: Beyond the Hype
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Why AI is a Strategic Business Issue, Not Just a IT Project.
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Key Concepts Demystified: AI, ML, Deep Learning, Generative AI explained in business terms.
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The State of Play: How AI is transforming major industries (a cross-industry perspective).
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PM: Identifying AI Opportunities in Your Business
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Frameworks for spotting AI use cases: Automating processes, enhancing products, improving decision-making.
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Workshop: “AI Opportunity Sprint” – Brainstorming and prioritizing potential AI applications for your organization.
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Day 2: Building an AI-Ready Organization
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AM: The Leadership Playbook for AI Adoption
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Assessing Your AI Maturity: Where is your organization today?
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Building AI Literacy and a Data-Driven Culture from the top down.
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Talent Strategy: Do you hire, reskill, or partner? Understanding key AI roles.
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PM: The Economics of AI: Investment and ROI
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Understanding the True Cost of AI Projects (data, talent, infrastructure, maintenance).
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Building a Business Case for AI: Measuring and forecasting value and ROI.
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Build vs. Buy vs. Partner: Making the right strategic sourcing decision.
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Day 3: From Strategy to Execution
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AM: Leading AI Projects to Success
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The AI Project Lifecycle: What leaders need to know from ideation to deployment.
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Avoiding Common Pitfalls: Why many AI projects fail and how to prevent it.
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Case Study: Deep dive into a successful (or failed) corporate AI implementation.
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PM: Data Strategy: The Fuel for AI
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Why Data is Your Most Important Asset. Assessing data quality and accessibility.
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Data Governance and Architecture: Questions every leader should ask.
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Workshop: Evaluating your organization’s data readiness for AI.
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Day 4: Managing Risk, Ethics, and Governance
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AM: The Responsible Leader’s Guide to AI Ethics
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Identifying and Mitigating Algorithmic Bias: A threat to brand and fairness.
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Privacy, Security, and Regulatory Compliance (GDPR, EU AI Act).
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Transparency and Explainability: How to trust your AI’s decisions.
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PM: Establishing AI Governance
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Creating an AI Ethics Board and Principles for your organization.
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Implementing oversight and accountability frameworks.
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Group Discussion: Developing a draft AI policy for a real-world scenario.
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Day 5: The Future of AI and Your Leadership Legacy
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AM: The Future Landscape: Trends Leaders Must Watch
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The impact of Generative AI on business and creativity.
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The Geopolitics of AI: Staying ahead in a competitive global landscape.
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Fireside Chat: A guest speaker (or case-based discussion) on the future of an AI-driven world.
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PM: Capstone: Your AI Leadership Action Plan
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Final Exercise: Each participant develops a personalized 90-day AI Strategy and Action Plan for their organization or business unit.
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Presentation and peer feedback session.
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Course Wrap-Up: Committing to ongoing learning and leading with confidence.
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- Course Details
- Address
Damascus
- Location
- Phone
+963 112226969
- Fees
300 $
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