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01
Introduction
Introduction
02
Objectives
Objectives
03
Who Should Attend?
Who Should Attend?
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Training Method
Training Method
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Course Outline
Course Outline
Artificial Intelligence is no longer a futuristic concept; it is a fundamental driver of competitive advantage, operational efficiency, and market disruption. For senior leaders, the critical question is no longer if AI will impact their industry, but how and when. Understanding AI’s potential and pitfalls is essential for making informed strategic decisions, allocating capital wisely, and steering your organization toward a profitable and responsible AI-powered future.
This executive-level course cuts through the hype to provide a clear, business-focused perspective on AI. We will demystify the technology, explore its practical applications across business functions, and provide you with the frameworks needed to develop an AI strategy, assess opportunities, manage risks, and build a culture ready for intelligent automation. Leave with a actionable blueprint for harnessing AI to achieve your core business objectives.
Upon successful completion of this course, you will be able to:
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Articulate the core concepts of AI, machine learning, and generative AI in business-relevant terms, distinguishing hype from reality.
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Identify and evaluate high-impact opportunities for AI application within your organization’s value chain.
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Develop a pragmatic AI strategy aligned with overall business goals, including a clear roadmap for piloting and scaling initiatives.
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Understand the critical requirements for successful AI implementation: data readiness, talent acquisition, and technology infrastructure.
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Anticipate and mitigate the key risks associated with AI, including ethical dilemmas, bias, cybersecurity, and regulatory compliance.
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Calculate the Return on Investment (ROI) for AI projects and build a compelling business case for adoption.
This course is designed for C-suite leaders and senior executives who set strategy and make significant investment decisions.
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C-Suite Executives: CEOs, COOs, CFOs, CTOs, CIOs, CDOs
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Heads of Business Units and Managing Directors
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VPs of Strategy, Innovation, Marketing, Operations, and Finance
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Senior Directors responsible for digital transformation or new business initiatives
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Board Members seeking to improve their governance of technology and innovation
Prerequisites: No technical background is required. A strong understanding of business operations and strategic decision-making is assumed.
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a binder containing a copy of the presentation
• slides and handouts
• Post-assessment
Day 1: Demystifying AI: From Hype to Strategic Value
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Module 1: The AI Landscape for Leaders
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What every executive must know: Key concepts (AI, ML, Deep Learning, GenAI) explained without jargon.
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The state of AI: Current capabilities, limitations, and near-term expectations.
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Module 2: AI as a Strategic Competitive Weapon
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How AI is disrupting industries: Case studies from manufacturing, finance, healthcare, and retail.
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Frameworks for analyzing AI’s impact on your business model and competitive position.
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Executive Workshop: Identifying the “low-hanging fruit” and “moonshot” AI opportunities within your own organization.
Day 2: The Building Blocks of an AI-Ready Organization
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Module 3: The Fuel of AI: Data Strategy
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Assessing your data assets: quality, accessibility, and governance.
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Building a data-first culture: From data lakes to actionable insights.
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Module 4: Talent and Technology: The Execution Engine
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Building your AI team: Buy vs. Build vs. Partner. The role of in-house experts.
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Navigating the technology stack: Cloud AI services, APIs, and vendor selection.
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Case Study: How a traditional company successfully built its AI capability from the ground up.
Day 3: Crafting Your AI Strategy and Roadmap
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Module 5: Developing Your AI Strategy
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Aligning AI initiatives with core business objectives (revenue growth, cost reduction, customer experience).
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Prioritizing projects: Feasibility, impact, and risk assessment.
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Module 6: The Business Case for AI
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Measuring ROI: How to quantify the value of AI projects (e.g., increased conversion, predictive maintenance savings).
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Securing funding and board approval for AI investments.
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Executive Workshop: Drafting the one-page AI strategy and business case for a pilot project.
Day 4: The Risks and Responsibilities of AI
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Module 7: Ethical AI and Governance
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Managing bias, ensuring fairness, and maintaining transparency (“Explainable AI”).
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The role of the board and executive team in AI governance and oversight.
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Module 8: Navigating the Risk Landscape
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Cybersecurity in the age of AI, regulatory compliance (GDPR, EU AI Act), and reputational risk.
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Developing policies for responsible AI use.
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Panel Discussion: Featuring a legal expert and an ethicist on the evolving regulatory landscape.
Day 5: Leading the AI-Powered Organization
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Module 9: Change Management and Culture
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Leading transformation: Overcoming employee resistance and fostering a culture of experimentation.
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Upskilling your workforce for human-AI collaboration.
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Module 10: The Future of AI and Your Leadership Role
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Emerging trends: Autonomous agents, multimodal AI, and the next frontier.
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Staying informed: Building a continuous learning plan for your organization.
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Capstone Session: Participants present their refined AI strategy and roadmap to a panel of peers and instructors for feedback.
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Conclusion: Committing to Action.
- Course Details
- Address
Damascus
- Location
- Phone
+963 112226969
- Fees
300 $
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